“This really started with my sister who was at a sports store shopping for a hiking trip and couldn’t find a chocolate bar that spoke to her as an athlete and health-conscious mom,” says Kristyn. “They didn’t even have a hiker or runner on the package. We realized there was a gap in the market.”
We are enjoying bringing our brand story to their readership... and our delicious bars to their Explore Box subscribers.
“Our goal this year is to reach the community in Western Canada, then the Pacific Northwest and then east across Canada,” she says. “We want people to know we’re a company for people who enjoy life and we’ve created really tasty, purposeful products with ingredients they know will fuel them and allow them to enjoy the journey that they’re on.”